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Juma: Exploring contemporary-LAnd

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  • Imran Amed

To many die-hard fashionistas, Los Angeles has always been considered the less sophisticated, dressed-down, in your face, suburban, over-celebrity conscious little sister to New York, which has consistently retained its place amongst the world's fashion capitals.  However, our visit to L.A. has revealed an interesting mix of local designers and boutiques combined with the glossy global brands along Rodeo Drive. Driven by its native contemporary brands, L.A. is experiencing a fashion renaiss

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