Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Beauty Forever 21's Lifeline?

The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.
Riley Rose storefront | Source: Courtesy
By
  • Rachel Strugatz

Welcome to BoF's Beauty Newsletter, featuring members-only analysis and the week's top news from the front lines of the global beauty business. Subscribe 

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON