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Agenda-setting intelligence, analysis and advice for the global fashion community.

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Instagram's Checkout feature allows users to shop directly in the app, through influencer accounts | Source: Courtesy
By
  • Chantal Fernandez

NEW YORK, United States —

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