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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside the Fashion Nova Hype Machine

Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Fashion Nova campaign.
Fashion Nova campaign. (Fashion Nova)
By
  • Chantal Fernandez

LOS ANGELES, United States —

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