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BoF LIVE: Industry Insights on Evolving Luxury Consumer Behaviour

Bulgari CEO Jean-Christophe Babin and McKinsey senior partner Aimee Kim discuss what is driving the female-identifying hard luxury consumer to purchase today. BoF shares key insights.

A hand placing a jewel into a Bulgari necklace. — A Bulgari necklace. Bulgari. (Bulgari)

By

BoF Studio

23 November 2021

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Today, the female consumer for which luxury still designs most of its products is younger, more financially independent and better-informed. Their priorities revolve around authenticity as well as ethical and sustainable production, and they respond better to hyper-localised retail strategies and technologically integrated touchpoints.

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Jean-Christophe Babin

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