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In New York, BoF and Shopify Host Forum on Retail’s New Paradigm

Industry leaders gathered to discuss the challenges and opportunities native-app commerce represents as retail shifts to in-app purchases, before calling for closer ties within the American fashion community to navigate disruption and support young talent.

Street shot of Lexington Avenue and Chrysler Building in New York City — Lexington Avenue and Chrysler Building in New York City. Getty Images. (Alexander Spatari)

By

BoF Studio

18 November 2021

In Partnership With

While barriers to entry in retail have never been lower, thanks to online e-commerce solutions and the digital reach of social media, the retail channels consumers are coalescing around are consolidating, as native-app commerce replaces mobile commerce and shifting retail power dynamics dramatically.

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