Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Market to a Divided America

After a bitterly contested presidential election, the United States remains as deeply divided as ever on everything from politics to race at a time when consumers want the brands they buy to reflect their values, presenting a tricky challenge for business leaders.

Times Square in New York City, after Joe Biden was projected to win the US Presidential Election. Getty Images. — A boy with the United States flag stands in Times Square — prime advertising space for America's biggest brands — after it was announced that Democratic candidate Joe Biden would be the next president of the United States. Getty Images. (VIEW press)

Alexandra Mondalek

12 November 2020

BoF PROFESSIONAL

On Sunday, the day after the US election results were announced, the maternity line Hatch posted an image of Vice President-elect Kamala Harris with the caption, “What an incredible day for all moms, women of colour, and dreamers for change. Congratulations to our country’s first Madame Vice President-elect.”

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