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Editor’s Note: Since the original publication of this story, the Revlon One-Step has had yet another viral moment online. It’s tripled its Amazon reviews to 22,000 in the past six months and reportedly sold out on the marketplace. A podcast called “Gee Thanks, Just Bought It,” which recommends products, gave it a shoutout at the end of the year, prompting a new wave of converts and online chatter. It’s since had a price cut. Several copycats, including one from the company that licenses the original, have appeared on the market.
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