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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.
Stussy DSM Collection, styled by Tom Guinness | Photo: Rafael Rios
By
  • Jian DeLeon

NEW YORK, United States

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