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BoF LIVE: How Non-Linear Commerce Can Drive Sales Growth

PayPal’s VP of Global Pay Later Products Greg Lisiewski and The Future Laboratory’s senior foresight writer Holly Friend share their insight on non-linear commerce strategies and how they can drive user experience and conversion rates.

People and technology concept. Getty Images. — People and technology concept. Getty Images. (MR.Cole_Photographer)

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BoF Studio

29 September 2021

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When it comes to retail channels and innovative commerce strategies, over the last 12 months the industry jumped years ahead of its pre-pandemic path. McKinsey & Co. reported 10 years of e-commerce adoption was compressed into that first quarter of 2020.

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