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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Long Does It Really Take to Create a Beauty Product? Hint: Not Two Years

Founders and brands often say they labour for years to perfect their latest skincare and cosmetics products. But the two-year journey from concept to store shelves is more marketing myth than reality.
Cosmetics factory | Source: Shutterstock
By
  • Rachel Strugatz

Welcome to BoF's Beauty Newsletter, featuring members-only analysis and the week's top news from the front lines of the global beauty business. 

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