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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Gentle Monster Rode the K-Pop Wave to $160 Million

BoF’s Entrepreneurship Week kicks off with a report on South Korean eyewear brand Gentle Monster, which dodged the Warby Parker-clone trap with a design-led approach.
Sunglass styles by Gentle Monster | Source: Courtesy
By
  • Lauren Sherman

SEOUL, South Korea

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