Agenda-setting intelligence, analysis and advice for the global fashion community.
Set to account for 40 percent of the global personal luxury goods market by 2035, gaining a share of Gen-Z spend is emerging as a critical growth lever for the luxury sector. Bain and Company estimates that millennials and Gen Z will contribute 130 percent of market growth between now and 2025. But winning over this cohort means adhering to a growing shift towards more value-driven spending. Indeed, nine out of 10 Gen-Z consumers believe brands should detail their stances on environmental and social issues, as reported in BoF and McKinsey’s State of Fashion Report 2021.
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