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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Benefit Defied Makeup's Decline

The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.
Influencer Bretman Rock for Benefit | Source: Courtesy
By
  • Rachel Strugatz

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