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Frankfurt Fashion Week’s Strategy for Success

‘We are starting Frankfurt Fashion Week from scratch, so we can set a completely new standard. We are uniting global industry players and trade organisers to combine our strengths and create something bigger,’ says Anita Tillmann, managing partner of the Premium Group.
Frankfurt Fashion Week campaign imagery
Campaign imagery from Frankfurt Fashion Week, which opens its digital doors on 5 July. Frankfurt Fashion Week.
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Focused on the themes of digitisation and sustainability, the initiators of

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