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The Evolution of Pitti Uomo, Part II: New Frontiers and Building Brand Pitti

Since its inception, Pitti Uomo has grown into the largest and most influential menswear trade show of its kind. In the second instalment of a two-part series, we examine how Pitti Uomo became a global player.
Attendees of Pitti Uomo 85 in 2014 | Photo: Enrico Labriola for Pitti Uomo
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FLORENCE, Italy —

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