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Does Fenty Beauty Have a Future in Asia?

Rihanna’s two-year-old cosmetics label ignited an inclusive beauty movement and has generated massive sales. But as the brand prepares to enter China and South Korea for the first time, it will need to adapt its messaging and product mix to find the same success.
Fenty Beauty’s Pro Filt’r Foundation ad campaign | Source: Fenty Beauty
By
  • Rachel Strugatz,
  • Zoe Suen

HONG KONG, China — 

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