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Cult Menswear Brand John Elliott + Co Grows on Its Own Terms

John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.
Snap Overshirt, Hooded Villain, and Escobar Sweatpants | Source: John Elliott + Co
By
  • Jian DeLeon

LOS ANGELES, United States —

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