Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Whistles Continues Global Expansion with Department Store Strategy

Today, BoF can exclusively reveal that British contemporary brand Whistles is launching its first physical presence in the US with Bloomingdale’s, continuing an international expansion strategy rooted in department store partnerships.
Whistles Spring/Summer 2014 campaign | Source: Whistles
By
  • Lisa Wang

LONDON, United Kingdom —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON