Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Choo Versus Chu: Jimmy Choo Takes Trademark Action Against Fashion Student

Central Saint Martins student Jerry Chu caught the brands attention when he registered his name in China. But such a dispute is far from unusual in fashion.
Jerry Chu's designs | Source: Eugene Angelo
By
  • Chantal Fernandez

NEW YORK, United States —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON