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Agenda-setting intelligence, analysis and advice for the global fashion community.

Chanel, the Saviour of Savoir-Faire

With a mix of long-held affection and hard-nosed business rationale, Chanel is securing the future of savoir-faire craftsmanship by acquiring and bolstering traditional maisons, held in a subsidiary named Paraffection.
Inside a Chanel atelier | Photo: Andy Banjanin for BoF
By
  • Robin Mellery-Pratt

PARIS, France

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