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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Rebekka Bay Save Gap?

Once one of the world’s most successful specialty retailers, Gap has been mired in decline for over a decade. Following a series of cost-cutting measures, will the arrival of creative director Rebekka Bay and a new focus on product help the American retail giant get back on its feet?
By
  • Lauren Sherman

NEW YORK, United States —

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