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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why the Fur Industry Is Betting on Influencers

Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
Bryanboy at the Dior Couture show in January 2017 | Source: Getty
By
  • Tamison O'Connor

HELSINKI, Finland

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