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Can a New Creative Director Revive the Belstaff Brand?

In an exclusive preview of today's show, Belstaff creative director Delphine Ninous and CEO Gavin Haig tell BoF how they are repositioning the 94-year-old brand to appeal to a modern consumer.
Belstaff Spring/Summer 2018 | Source: Courtesy
By
  • Osman Ahmed

LONDON, United Kingdom

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