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Bringing Made in Italy to China

Milan’s largest tradeshow White is taking 56 SMEs to Shanghai Fashion Week, with the aim of increasing awareness of the ‘Made in Italy’ brand and to better tap the increasingly discerning tastes of the Chinese consumers.
Guests at Sshena Spring/Summer 2018, White’s special guest at the fair’s Urban Catwalk Show | Source: Courtesy
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SHANGHAI, China

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