Agenda-setting intelligence, analysis and advice for the global fashion community.
The Business of Fashion
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BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Senior leaders from L’Oréal, LVMH, Sephora, Coty, Augustinus Bader, Clarins, Violette_Fr, Sunday Riley and more attended an intimate community breakfast in Paris on building brand resilience and relevance in a slowing economy.
Hours after the Supreme Court issued its decision, Trump began relying on alternative legislation to try to rebuild his tariff wall.
The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.
A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
