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Big Beauty Companies Struggle to Launch the Next Glossier

Major beauty conglomerates like Revlon, L’Oréal and Procter & Gamble have been launching new brands at a rapid clip to compete with indie upstarts. But they’ve had few breakaway hits so far. Here’s what they’ve learned.
Revlon's flesh makeup line.
Revlon's flesh makeup line. (Courtesy)
By
  • Cheryl Wischhover

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