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Beyond the Crocodile: Lacoste’s Next Chapter

Can new creative director Louise Trotter boost the sportswear label’s fashion cachet? Ahead of her debut, BoF talks strategy with Trotter and chief executive Thierry Guibert.
Louise Trotter's Lacoste Debut.
Louise Trotter's Lacoste Debut. (Alexandre Faraci)

PARIS, France

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