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Barbour and Belstaff: A Tale of Two British Heritage Brands

British heritage brands Barbour and Belstaff both aim to build upon their storied histories to acquire new customers and expand their presence on the global stage. But their expansion strategies couldn’t be more different.
L: Belstaff campaign featuring David Beckham by Peter Lindbergh; R: Barbour International campaign by Julian Broad and Sean Cook
By
  • Robin Mellery-Pratt

LONDON, United Kingdom —

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