Agenda-setting intelligence, analysis and advice for the global fashion community.
The Covid-19 pandemic has dramatically shifted consumer behaviour and the momentum in e-commerce is only set to accelerate. According to McKinsey & Co. analysis, over a period of just eight months in 2020, e-commerce’s share of fashion sales nearly doubled from 16 percent to 29 percent globally, jumping forward six years’ worth of growth. Indeed, fashion executives see digital as the biggest opportunity by far in 2021, with 70 percent of executives expecting growth of more than 20 percent in their e-commerce channels, according to BoF’s State of Fashion 2021 report.
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