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At Gap, How Community Culture Powers Creative Output

BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
Gap Generation Good Campaign. Gap
Gap Generation Good Campaign. Gap
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With a history spanning over five decades on the premise of an inclusive offering — first conceived through a pair of jeans with a great fit for all — Gap continues to develop its mission in a bid to respond to deeper, evolving customer sentiment.

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