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At BareMinerals, Leveraging Afterpay to Innovate Customer Acquisition and Conversion

In partnership with Afterpay, clean beauty pioneer BareMinerals has increased average order size by over 40 percent while optimising paths to purchase and engaging new customers, creating a blueprint for best-in-class payment solutions.

AP BM featured image — BareMinerals Virtual Shopping Event. BareMinerals

By

BoF Studio

14 April 2021

In Partnership With

BareMinerals was a pioneer in the clean beauty revolution, launching its best-selling mineral foundation in 1995. Today, one jar is sold globally every 18 seconds and the company has expanded its range to include clean, cruelty-free makeup and skincare products, available in 5,050 doors. Part of the Shiseido Group since 2010, the brand continues to innovate, offering over 65,000 custom shades of foundation through its Made-2-Fit app.

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