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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships

BoF hears from three pivotal members from across Afterpay’s marketing team for insight into the scope and strategies that are helping to drive deeper, more innovative partnerships.

Shopkeeper showing client information. Getty Images — Shopkeeper showing client information. Getty Images (Thomas Barwick)

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BoF Studio

13 July 2021

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“We partner with our retailers as closely as possible,” said Afterpay co-founder Nick Molnar in conversation with BoF last year. “From our perspective, we are asking: ‘How do we really partner with our brands? How do they look at us as a marketing channel, not just a payment product?’”

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