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Agenda-setting intelligence, analysis and advice for the global fashion community.

Are H&M’s High-End Marketing Tactics Paying Off?

There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
H&M Autumn/Winter 2013 at Paris Fashion Week | Source: H&M
By
  • Lisa Wang

PARIS, France —

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