Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Amazon Primed for Gain With Private Label Apparel

Amazon sold 5 million items in apparel on Prime Day, showing particular strength in affordable private-label items. But can the company break into luxury fashion?
Amazon website | Source: Shutterstock
Amazon website | Source: Shutterstock (Shutterstock)
By
  • Cathaleen Chen

SEATTLE, United States

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON