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Zalando Buys Highsnobiety

The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.

High-end streetwear platform Highsnobiety has been acquired by Zalando. (Courtesy)

Lauren Sherman

13 June 2022

Zalando, the German fashion e-tailer with more than €10 billion in annual revenue, has acquired a majority stake in Highsnobiety, the sneaker blog-turned-luxury fashion and lifestyle publisher that began exploring a sale last year. The financial terms of the deal were not disclosed.

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