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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why the Era of the Model-Activist Is Here To Stay

As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.
Offshore Agency.
Ruth Carter x H&M: Trust your voice campaign. Casting by Offshore Agency. Photographed by Micaiah Carter.

When Michael Rotimi first launched talent agency Offshore in 2017, his vision to empower and promote models with a striking point of view — and a striking image — was ahead of the curve. The industry wasn’t ready.

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