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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Prestige Dramas About Fashion Are TV’s Newest Obsession

These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.
"The New Look," premieres on Feb 14, 2024 on Apple TV+.
Actress Sophia Vesna in "The New Look," which premieres on Feb 14, 2024 on Apple TV+. (Apple TV)

Couture and public transport have very little in common, but the adage that you wait ages for a bus and then three come at once has some current crossover. In January, a drama series about the Spanish designer Cristóbal Balenciaga, and the 30 years he spent working in Paris, premiered on Disney+. Hot on its heels comes Apple TV+ drama “The New Look,” which lands this week, and chronicles Christian Dior and his contemporaries as they navigate the second world war. Later this year, Daniel Brühl will play Karl Lagerfeld in a series that has been given the working title Kaiser Karl and will chart the late designer’s rise through the world of fashion in Paris in the 1970s.

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