Agenda-setting intelligence, analysis and advice for the global fashion community.
As a rookie interior designer, Bilal Rehman was able to build a public profile for himself by sharing videos of his work on TikTok — showing viewers a project reveal, or a visit to a marble warehouse.
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Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.
After a few high-profile failures, influencer-founded brands faded from the spotlight at the start of the decade. Now, a new generation is rising — but is determined to chart a different course from its predecessors.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
