Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Media

What We Do and Don’t Know About US TikTok Deal With China

How the framework evolves will likely have ramifications for the broader US social media landscape, too, where rivals including Meta Platforms Inc. and Alphabet Inc. are jostling for market share.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
Under the spin-off arrangement set out in an executive order Trump signed on Sept. 25, TikTok will be majority-owned and controlled by Americans. (Shutterstock)
By
BoF PROFESSIONAL

After more than a year of negotiations, the US and China are nearing an agreement to hive off the US operations of social media platform TikTok to a consortium that could include software giant Oracle Corp. If the deal is finalised, it would resolve a persistent issue in Beijing-Washington relations that has become entangled in broader talks over trade.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
In This Article
Topics
People
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.