Agenda-setting intelligence, analysis and advice for the global fashion community.
When Benji Park started posting on TikTok in 2019, he says he was one of few people on the app talking about fashion.
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Fashion commentary is thriving online in the form of memes, Tweets, Instagram story slideshows, lengthy videos and even 15-second TikTok clips. This season’s purely digital fashion shows could propel their popularity further.
The industry veteran and renown Critic-at-Large at New York Magazine and The Cut discusses how the pandemic has shifted the way journalists cover fashion, signalling an editorial transformation.
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
