Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Remember Show in a Box? Meet Magazine in a Box

‘_____is fun’ is a new experiential media title that cannot be purchased, only gifted or shared.
One part of the first edition of "_____is fun" involves a vintage Playboy magazine.
One part of the first edition of "_____is fun" involves a vintage Playboy magazine.

Fashionable care packages, designed to surprise and delight recipients, continue to enthral industry insiders and consumers alike, especially during the stay-at-home pandemic. The concept has taken off across high and low culture, from designer J.W. Anderson’s ‘show in a box’ concepts for Loewe and his namesake label to the mass-market Fab Fit Fun subscription service.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON