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Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs

The streaming service’s blockbuster deal with production company Shondaland came with plans for branding and merchandising deals. What that means for fashion is beginning to take shape.
Malone Souliers is teaming up with Bridgerton on a 15-piece footwear collection. Photo by Liam Daniel, courtesy of Netflix.
Malone Souliers is teaming up with Bridgerton on a 15-piece footwear collection. Liam Daniel via Netflix. (LIAM DANIEL/NETFLIX)

When Shonda Rhimes’ steamy period drama Bridgerton aired on streaming service Netflix late last year, it had an instant impact on fashion trends.

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