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How TikTok Won Over Fashion

Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
TikTok Influencers pose in front of camera and ring light.
Brands and creators are devoting more time and resources to TikTok, threatening Instagram's dominance. (Getty Images)

Joseph Altuzarra doesn’t consider himself to be very good at social media.

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