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How Getty Images Is Evolving for a New Era of Content

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling visual narratives.
Leonie Hanne attends the "La Plus Precieuse Des Marchandises" (The Most Precious Of Cargoes) Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 24, 2024 in Cannes, France.
Leonie Hanne attends the "La Plus Precieuse Des Marchandises" (The Most Precious Of Cargoes) Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 24, 2024 in Cannes, France. (Stephane Cardinale - Corbis/Corbis)
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