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From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
Condé Nast’s decision to absorb the publication into Vogue.com will likely boost the company’s bottom line, but its progressive, Gen-Z-centric political content is unlikely to survive the transition.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
