Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Highsnobiety to Wind Down E-Commerce, Lay Off Staff

The company plans to shutter its loss-making e-commerce division by the end of the year to focus on its core businesses.
A woman wearing a ballcap and headphones stands in front of Highsnobiety's Not In London pop-up.
A pop-up from Highsnobiety's "Not In" series. (Highsnobiety)

Highsnobiety is calling an end to its days as a multi-brand retailer.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Highsnobiety Lays Off 10 Percent of Its Staff

The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.

Zalando Buys Highsnobiety

The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON