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Agenda-setting intelligence, analysis and advice for the global fashion community.

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Bernard Arnault and Anna Wintour at Paris Fashion Week in October 2016 | Source: Getty Images
By
  • Robert Williams

PARIS, France

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