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Behind the Business of Fashion Substacks

Shopping-centric newsletters have won loyal followings, but are now looking to scale while maintaining the intimate feel that drew readers in initially.

The winter issue of Laura Reilly's shopping newsletter, Magasin, was celebrated with a party on the Lower East Side of Manhattan. — The winter issue of Laura Reilly's shopping newsletter, Magasin, was celebrated with a party on the Lower East Side of Manhattan. (Courtesy Laura Reilly)

By

M.C. Nanda

23 February 2023

BoF PROFESSIONAL

On a glacial February night on Manhattan’s Lower East Side, a pack of people gathered inside menswear store Colbo, pressed into clothing racks as they sipped on white negronis and nibbled on porcini kibbehs. Partygoers spilled out the front door for a moment of respite.

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