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Behind Fashion Media’s Bridal Boom

Vogue’s viral wedding coverage has ignited a new wave of interest in all things ‘I do’ for fashion-focussed publications. Brides, in turn, are hiring publicists, stylists and more in hopes of getting the royal wedding treatment.
The wedding of Ivy Getty was a "turning point" for Vogue's wedding coverage, said Vogue.com editor Chioma Nnadi.
The wedding of Ivy Getty was a "turning point" for Vogue's wedding coverage, said Vogue.com editor Chioma Nnadi. (Jose Villa, Courtesy Ivy Getty)
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BoF PROFESSIONAL

Hundreds of guests watched at San Francisco’s City Hall last November when Ivy Getty, of the billionaire Getty Oil family, dressed in a custom John Galliano gown and flanked by maid of honour Anya Taylor-Joy, wed husband Tobias Alexander Engel in a ceremony officiated by Speaker of the House Nancy Pelosi.

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Further Reading

The Post-Pandemic Bridal Opportunity

After a year of postponements and cancellations, expect a wedding boom this summer. Brands are updating their strategies to cater to brides buying multiple dresses and shopping online.

How Vogue Monetises the Met Gala

What began as a fundraiser for the Metropolitan Museum of Art’s Costume Institute has also become a major revenue opportunity for publisher Condé Nast.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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